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Showing posts from December, 2021

What the magazine will be about

I would like to make a travel and conservation magazine. I plan on targeting an audience that between 18-31 year old's and focusing on leisure and travel destinations within Kenya. I want to showcase locations and activities that have a wide price range and are therefore available to people from different income brackets. I not only want my magazine to focus on travel but to feature places and activities that help with wildlife and nature conservation or are of benefit to the local population.

Primary research

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 International Local Magazines

New magazine idea

I was initially going to do a culture and society magazine. However, I have decided to do travel and leisure magazine as it would be easier for me to keep up with the coursework especially during school holidays. I plan on focusing on travel and leisure destinations within Kenya. My target audience will be  mainly people 20 and above.